Media
Media data covers how people spend their time with video, social platforms, and digital content more broadly. This includes hours spent streaming by platform, daily active user counts on major social networks, and analysis of which topics are trending at any given moment. We also track content completion rates to understand what holds attention and what doesn't. Beyond raw usage numbers, this section looks at how media habits shift between platforms, how seasonal events influence viewing patterns, and where audience attention is concentrating or fragmenting. All data comes from behavioral panels that measure actual usage time and interaction patterns across media channels.