Digital
Digital data captures how people interact with the internet on a daily basis. This includes which websites they visit, what they search for, which apps they install and use, and how they respond to digital advertising. We measure search volumes by keyword and category, track site visit durations and navigation paths, and monitor app engagement rates across platforms. Advertising data covers impressions, click-through rates, and performance by format. All metrics are derived from observed behavior of panel participants using both desktop and mobile devices, providing a granular view of how digital attention is distributed and how it changes over time.